project: animated explainer video
client: BrightBytes & Intel
services: script writing, illustration, animation
creative direction: Vanida Vae
art direction: Katherine Weber
voiceover: John Henry Krause
BrightBytes is a technology platform that uses complex data analysis to help educators assess the needs of their classrooms - and distilling this invisible process into animated visuals was our challenge. Whether we were learning about data lakes and crawlers so we could formulate a script, finding just the right voice actor to reach our audience, or animating 1,000 little data points, we obsessed over every detail so viewers could understand the big picture.
Style frame showing initial character design with data assessment icons and final design
BrightBytes wanted a whiteboard style animation, so we chose to represent the data points as colorful plus signs against the clean white background. This helped focus the viewer's eye on the path the data takes through BrightByte's system.