SLEEP.COM
SERVICES: graphics package, motion templates
CLIENT: Sleep.com
PRODUCTION: Tricia Traci
DIRECTION: Katherine Weber
When Sleep.com approached us for a graphics package for their streaming videos, they were looking for something simple yet sophisticated that could be used by editors with or without motion design skills. After experimenting with a variety of styles for the logo animation, we used the final version as a jumping off point to create lower thirds, title cards, transitions, end cards and thumbnails that could be used across multiple platforms. We then templatized all of the graphics so they could be manipulated quickly and easily by any user. It was our favorite kind of challenge, both technical and creative!
LOGO ANIMATION
Initial logo design for Monika Blunder brand
Top rows: early logo animation concepts, Bottom: final animation
DESIGN ELEMENTS
Grid top row: text graphic in night and day modes, Grid bottom row: thumbnail in night and day modes, Gifs: sample title animation in two formats
MOTION TEMPLATES
After designing the graphics templates, we programmed them to be user friendly and fully customizable for video editors with no previous graphics experience.
For example, changing colors was as simple as turning on a switch.
We programmed lower thirds to grow or shrink automatically, depending on the length of the text. This enabled us to ensure that the style remained consistent among many editors.
